The story behind the brand (how it was started and why “Kullad Story”)
Kullad Story was started with the idea of bringing back the nostalgia and emotion attached to desi chai served in a kullad. For us, chai is not just a beverage—it is a pause, a conversation starter, and a shared experience. We believe that every cup of chai carries a story of people, moments, meetings, celebrations, and memories, which is exactly what the name “Kullad Story” stands for.

The thought behind the brand was simple—chai tastes different when it is served in a kullad. It carries warmth, familiarity, and a sense of home. Growing up around chai conversations, family gatherings, and long discussions over tea, we realised that chai is never just about drinking; it is about connecting.